SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
IPL crypto exchange collaborations banned by BCCI
The Board of Control for Cricket in India (BCCI) has ruled that Indian Premier League (IPL) teams are no longer allowed to agree to...
Ligue Nationale Rugby further expands the sport in Japan with TV...
The Ligue Nationale Rugby (LNR) has signed an agreement which sees TV Asahi broadcast the Top 14 in Japan from next weekend until the...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.From January 2022, the British...
Sevilla FC rolls over TLCBet fan engagement partnership
Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club.The collaboration looks to improve on...
PSL swings four year extension deal with Habib Bank
The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years.Beginning again in 2022, the bank earned...
Abu Dhabi to become first NBA host in UAE
The NBA has announced a multi-year partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) which sees the capital...
Prime Video streams Top Rank events in Japan
Boxing promotion companies, Top Rank and Teiken Promotions, have announced a partnership with Prime Video Japan to livestream multiple events in 2021 and 2022.The...
WTT builds on Tokyo 2020 success in MIGU broadcast deal
World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...