TIM to take Serie A sponsorship beyond 25-year mark
The Italian top-flight Lega Serie A has renewed its title sponsorship agreement with telecommunications giant Telecom Italia (TIM).The latest extension to the long-running agreement,...
AC Milan appoints Luca Baldanza as Head of Media Sales
AC Milan has hired Luca Baldanza as the Serie A club’s Head of Media Sales in the top-tier team’s commercial department.Reporting to the Sponsorship...
DAZN triples subscription fee in Italy following Serie A rights deal
Sports streaming service DAZN has upped the price of its subscription platform in Italy to triple the current charging fee after acquiring the bulk...
Ronaldo becomes latest elite athlete to join Therabody
Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo.The announcement coincides with the...
Romelu Lukaku joins Therabody as latest athlete partner
Belgian international footballer Romelu Lukaku has become the latest professional athlete to partner with Therabody, becoming an investor in the tech wellness company.The Inter...
Serie A steps up fight against broadcast piracy with Google
The Italian Serie A has aligned with Google in the fight against online piracy in football and to protect the division’s products.As part of...
Sky Italia nets final Serie A package after waiving legal action
Pay-television broadcaster Sky Italia has been assigned a second, non-exclusive domestic rights package for the next cycle of the Italian top-tier Lega Serie A.Under...
LiveScore signs up Cristiano Ronaldo as global ambassador
Global sports media business LiveScore has named Juventus star Cristiano Ronaldo as the firm’s official global brand ambassador.The real-time sports updates provider has linked...
Juventus facing Serie A expulsion as ESL clubs defend position
The Italian Football Federation (FIGC) has warned that Juventus could be expelled from the Serie A should they persist with plans to form the...
LaLiga triumphs in Real Madrid legal battle as DAZN strikes Spanish...
The Spanish LaLiga has triumphed in its legal battle against Real Madrid, after the European giants went up against the footballing authority to commercialise...