AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...
DAZN nets record peak audience for Serie A Milan derby
DAZN has posted record viewing figures from last weekend’s Milan derby which drew in an audience of 2.2 million in Italy.The Serie A clash...
Discovery secures Giro D’Italia rights as subscribers soar
American media outlet Discovery has secured the rights to the Giro D’Italia cycling series, as its viewership increases towards 12 million subscribers.The agreement was...
UK brand Castore enters discussions with Serie A duo
Sportswear manufacturer Castore is in talks with Serie A duo Lazio and Napoli to grow its global brand, according to Italian media reports.Lazio and...
Serie A clubs attempt to block CVC-led private investment bid
Seven Serie A clubs have made an attempt to block the division’s $2 billion private investment deal, penning a letter to league President, Paolo...
‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Serie A extends Mena rights deadline whilst clubs press for domestic...
Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)...
AS Roma selects New Balance as Nike kit supplier replacement
AS Roma has named New Balance as the Serie A club’s new kit supplier in a deal that comes into effect at the beginning...
IMG extends broadcasting deal for Giro d’Italia
Media agency IMG has extended its broadcasting rights agreement with the Giro d’Italia cycling tournament for a further five years.The Giro is one cycling’s three...
Serie A postpones domestic rights bid amid private investment delays
Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...