Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...
Yamaha and Monster extend title sponsorship ahead of Gran Premi de...
Yamaha has announced a multi-year extension of its partnership with Monster Energy which will remain the title sponsor of the Yamaha Factory Racing MotoGP...
AC Milan finalises definitive €1.2 billion RedBird takeover
RedBird Capital Partners has entered into a definitive agreement with Elliott Advisors UK Limited to acquire the newly crowned Champions of Serie A, AC...
AC Milan ‘moves closer to fanbase’ with Betsson partnership
AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.The 2021/22 Serie...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
Italian gambling authorities shut down three esports venues
The Italian Agency of Custom and Monopolies (ADM) has shut down three ‘digital entertainment venues’ used for esports in Northern Italy. Responsible for overseeing gambling...
AC Milan vs Fiorentina became first ever match aired in the...
AC Milan’s 1-0 win over Fiorentina in Serie A at the weekend was the first football match ever broadcast on the metaverse.The stream, exclusively...
AC Milan unveils Konami as first official training wear partner
Serie A league leader AC Milan has announced a partnership with game developer Konami which sees the latter become the Rossoneri’s official training wear...
Serie A brings in Puma as official technical partner
Serie A has announced a new long-term partnership with Puma which becomes the league’s official technical partner from the start of the 2022/23 football...
AC Milan finds first ever back of shirt sponsor in wefox
AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.Joining...