Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.The...
PlanetPay365 expands Serie A presence with Torino FC
Torino Football Club has announced PlanetPay365 as the club’s official value-added services partner for the next two seasons. The collaboration will make its debut this...
Inter Milan becomes first Italian club to launch Recast channel
Inter Milan has launched its own Recast channel, becoming the only Italian club and one of the first in Europe to feature on the...
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
Soccer Champions Tour 2022 to broadcast on DAZN
DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...
Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.The multi-year deal will facilitate the development...
Eleven Italy expands basketball coverage with LBA Serie A addition
Eleven Italy has made another addition to its portfolio of sporting coverage, securing the international rights to the LBA Serie A tournament. The Italian facing...
OneFootball signs digital collectibles partnership with Serie A
OneFootball has expanded the scope of its international football coverage and distribution, signing an agreement with Italy’s Serie A centred around digital collectibles. By becoming...
AC Milan eyes up fashion partnership with Hally & Son
AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...

































