Logan Paul’s Prime continues sponsorship push with Haaland

Manchester City forward Erling Haaland has become the latest face of PRIME Hydration - the beverage line launched by media personalities Logan Paul and...

Juventus taps into growth of women’s football with new partnership

Juventus FC has announced female lifestyle magazine Fem as the new front-of-shirt sponsor of its women’s team.News about the partnership was announced just ahead...

Newcastle United lands Sportsbet.io collaboration 

Newcastle United has announced a multi-year collaboration with Sportsbet.io, expanding its group of partners in a new era for the club.Sportsbet.io, part of Yolo...

Report: Manchester United set for Qatari ownership

After months of speculation, reports suggest that Manchester United are on the brink of new ownership.According to a report from The Sun, a £6bn...

Bundesliga extends Next Media deal to expand on ‘500%’ growth in...

The German Football League has announced an early renewal of its Bundesliga lease contract with Vietnamese broadcaster Next Media Solutions JCS (Next Media) just...

Ivan Toney: ‘missing out on the World Cup and getting a...

Ivan Toney has revealed the extent of the reputational damage that allegations over betting breaches had on him. Speaking to Steven Bartlett on the Diary...

WINBET renews front-of-shirt deal with Botev Plovdiv 

WINBET has announced that it has renewed its partnership with Bulgarian First League club Botev Plovdiv. Both entities first began working together four years ago...

Swindon Town FC partners with QuinnBet 

League Two side Swindon Town FC has inked a new collaboration with QuinnBet.This latest partnership will see the igaming operator become the designated official...

La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism 

Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...

Saudi Pro League eyes audacious Champions League entry 

Few could have anticipated the impact that Cristiano Ronaldo’s move to Saudi Arabia would have on football in the region, however the country is...