WINBET renews front-of-shirt deal with Botev Plovdiv 

WINBET has announced that it has renewed its partnership with Bulgarian First League club Botev Plovdiv. Both entities first began working together four years ago...

Swindon Town FC partners with QuinnBet 

League Two side Swindon Town FC has inked a new collaboration with QuinnBet.This latest partnership will see the igaming operator become the designated official...

La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism 

Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...

Saudi Pro League eyes audacious Champions League entry 

Few could have anticipated the impact that Cristiano Ronaldo’s move to Saudi Arabia would have on football in the region, however the country is...

Sheffield Wednesday FC ‘pioneers’ vital own the pitch initiative 

Sheffield Wednesday FC has stepped up with a vital new initiative aimed at installing up to 200 defibrillators across Yorkshire with new community-focused partners,...

BetMGM confirms UK expansion 

One of the key players in the US market, MGM Resorts International, has launched its BetMGM igaming and online sports betting brand in the...

DAZN furthers women’s sport commitment with ata football acquisition

Sports entertainment platform DAZN has completed the acquisition of women’s sport content curator ata football. The latest from DAZN reinstates the company’s commitment to investing...

OlyBet inks official partnership with Ryder Cup 

OlyBet has been officially announced as the European betting partner of the Ryder Cup. On the back of a successful partnership between OlyBet Group and...

Sky Sport turns to TikTok for new football viewing experiences

Sky Sport Germany has explored new avenues for broadcast engagement ahead of the upcoming season. The broadcaster tapped into a data-driven approach with a live...

Serie A rights can be vital for betting engagement 

News that the betting rights of Lega Serie A will be revised should engage the attention of any firm ‘worth their salt’ according to...