TV4 nets WTA media rights agreement for Nordic region
Telia-owned TV4 Media has acquired the media rights for Women’s Tennis Association (WTA) matches in Finland, Norway and Sweden.The rights were previously held by...
Olympic skater joins Dutch National Lottery ambassador pool
Olympic speed skating champion Sven Kramer has been named as the Dutch National Lottery’s newest brand ambassador.Kramer, who is currently gearing up for the...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
Belarus capital loses 2021 UIPM World Championships
Belarus has lost the International Modern Pentathlon Union's (UIPM) 2021 Pentathlon and Laser Run World Championships, after the governing body’s executive board removed the hosting rights...
AC Milan signs regional sponsorship agreement with Jeeny
Serie A club AC Milan has signed a multi-year regional sponsorship agreement with ride-hailing app Jeeny.Under the terms of the agreement, Jeeny will become...
NFL’s 49ers acquires increased ownership stake in Leeds United
The San Francisco 49ers has increased its ownership stake in Premier League club Leeds United to 37%.Paraag Marathe, President of 49ers Enterprises, the investment...
Paolo Dal Pino re-elected for Lega Serie A presidency
Italian entrepreneur Paolo Dal Pino has been re-elected as President of Lega Serie A for another term.According to news outlet Ansa, the vote went...
National League North and South paused for a fortnight
The National League North and National League South have both been suspended for two weeks with immediate effect.The league’s board met on Friday to...
Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...