Inter Milan and LD Sports seal regional sponsorship deal
Serie A club Inter Milan has secured a regional sponsorship agreement with Chinese marketing, entertainment and sports content agency LD Sports.As a result of...
Liverpool vs Manchester United surpasses Sky Sports viewership records
Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...
FFR gives nod to Six Nations private investment
CVC Capital Partners has had its private investment offer for the Six Nations tournament approved by the French Rugby Federation (FFR).Talks over a potential...
Jockey Club names former ESPN boss as new Commercial Officer
The Jockey Club has moved to sign Charlie Boss as its new Chief Commercial Officer, as one of three new senior appointments.The former Disney...
Asante Kotoko SC joins Southampton international partners programme
Southampton FC has added Ghanaian Premier League side Asante Kotoko SC to its portfolio of International Club Partners.The two-time CAF Champions League winners will...
Royal Ascot to expand from six to seven races a day
Horse racing’s Royal Ascot meeting will be expanded from six races to seven, in a move which could bring much needed revenue back to...
AC Milan enhances fan engagement with Socios.com partnership
AC Milan has strengthened its fan engagement capabilities through a new partnership with blockchain site Socios.com.The agreement has seen the Italian football giants release...
Matchroom secures multi-year snooker and darts deal with ITV
Promotion agency Matchroom Sport has signed a multi-year contract with ITV, along with the Professional Darts Corporation (PDC) and World Snooker Tour (WST).The new agreement will...
BBL and TikTok launch first ever British basketball campaign
The British Basketball League and Basketball England have formed a partnership with TikTok to launch the #BritishBasketball hashtag challenge.The popular social media platform will...
Rugby league icon Jamie Peacock unveils mental wellbeing programme
Rugby league icon Jamie Peacock spoke to Insider Sport about the launch of his latest venture - ‘Be A Champion’ - amid a third...