Betano ups sponsorship game once again with Europa League and Conference...
Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...
Borussia Mönchengladbach joins Asian casino partnership wave
Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...
hummel tops Spanish market with Celta Vigo deal
Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...
Ligue 1 takes to streaming in the UK and Ireland
Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...
ARC and 1/ST launch initiative to connect US and UK racing
Arena Racing Company (ARC) and 1/ST have teamed up to create new opportunities for feature races in the US and UK.As part of the...
MCC ‘champions’ women’s cricket with first Test at Lord’s
Lord's is set to host its first-ever women's Test match in 2026, marking 50 years since Rachael Heyhoe Flint first led out an England...
Super League Basketball reveals new British basketball format
The newly reformed British basketball league; Super League Basketball (SBL), has announced a new season-wide format for its upcoming inaugural campaign. The debut SBL season...
BBC Sport adds 2025 Rugby World Cup to growing women’s sport...
BBC Sport has secured the rights to the 2025 Women’s Rugby World Cup in the UK during a time of growth for women’s rugby...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....