Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.The pair will look to...
Rangers and EA Sports partner for an ‘interactive football experience’
Rangers FC has announced a multi-year partnership with EA Sports and FIFA.EA Sports will become the SPFL team’s exclusive official video game partner, whilst...
ARC names Coral official betting partner of St Leger Festival
Arena Racing Company (ARC) has named Coral as the official betting partner of its Cazoo St Leger Festival, at Doncaster Racecourse.The three-year collaboration will...
Man City and Highlight Games create premium branded games
Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited. The partnership sees the reigning Premier League Champions...
Chloe Kelly discusses Land Rover deal following commercial spike in women’s...
Lionesses’ Chloe Kelly has been offered a £2 million Land Rover sponsorship, according to reports.The Mail stated that Kelly’s contract is already in negotiations,...
Lincoln City suspends Chris Maguire following alleged betting misconduct
Chris Maguire has been suspended by Lincoln City after he was charged by the FA for breaching betting rules.Anyone involved in football from level...
DAZN enhances interactive experiences for sports fans
DAZN Bet has marked its UK debut where it will function as a pilot for DAZN’s beta product to be tested and further developed.In...
Liverpool FC continues content series in Nivea Men extension deal
Liverpool FC and Nivea Men have extended their partnership for a further three years, including a continuation of their content series. As the 2022-23 season...
Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...
Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...
Report: Sir Jim Ratcliffe “a potential buyer” if Glazers look to...
Sir Jim Ratcliffe wants to purchase a stake in Manchester United FC, according to reports from The Times and Bloomberg.The British billionaire’s interest in...