Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023. The online gambling company’s branding will...
Southampton FC welcomes JD as 2022/23 sleeve sponsor
Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.For the 2022/23 season, the deal will cover the...
Trident Leagues receive another ‘vital financial injection’ from Entain
Trident Leagues has extended its community sports investment-based partnership with Entain, as the latter provides ‘critical funding’ to the sport.Backed by the Entain Foundation...
Gatorade continues to aid Man City player performance
Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...
Everton creates digital avatar shirts with Fancurve
Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.As the Premier League team looks...
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...
Home of Brentford FC becomes Gtech Community Stadium
Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium.Previously...
Report: Euro 2020 driving commercial opportunities in women’s football
Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.A...
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.From purchase journey through stadium entry, the...
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...