Manchester United links with Laybuy

Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.The partnership looks to boost engagement by giving the club’s...

Cardiff City selects 888sport as a global betting partner

Cardiff City has expanded its network of sponsorship agreements after confirming that 888Sport will become the club’s first training wear sponsor and global betting...

Colossus Bets steps in to sponsor Greyhound Grand National

Innovative pool betting firm Colossus Bets, has agreed a five-figure sponsorship deal with the Greyhound Grand National.Bernard Marantelli, CEO and Founder of the betting operator stepped in...

Everton names Parimatch as official betting partner

Everton Football Club has strengthened its network of partnerships after the Premier League side selected Parimatch to become its official betting partner.Under the terms...

BHA: Delaying fans’ return ‘threatens the survival’ of the industry

The racing industry could face further financial hardship after new measures introduced by the government will delay the return of crowds to UK racecourses...

BoyleSports extends partnership with PDC’s Grand Slam of Darts

Growing its presence within UK sports, BoyleSports has announced it will continue as title sponsor of the PDC’s ‘Grand Slam of Darts’ tournament.It comes...

Government axes plans to permit fans in stadiums from October

Plans to reintroduce crowds to live sporting events and stadiums have been put ‘on pause’ after the government revealed new restrictions following a recent...

Aston Villa seals double deal with LT and Skilling partnerships

Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the...

Leicester City strikes Landsail Tyres partnership

Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...

Southampton strengthens cyber security with Acronis partnership

Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...