Trade unionism enters the ring – Boxing’s Smith bros confident of...
Trade unionism is lacing up its gloves with the Global Fighters Union (GFU), and the new organisation’s founders believe it will be a game...
RLC announces 167 live games to be shown on SuperLeague+
Rugby League Commercial (RLC), IMG & Endeavor Streaming have launched a new global streaming service, SuperLeague+. The streaming platform marks the next phase of IMG’s...
Sky Sports retains rights for The Open until 2028
Golf’s oldest tournament will remain on Sky Sports for the next four years as the R&A has renewed its broadcast rights deal to showcase...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...
Ebury partners with Rangers FC in latest sports marketing move
Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...
West Ham United’s new hydration partnership includes a new Vice President
West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...
“You have to be earning” – how to make your business...
Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...
Monster Energy renews multi-year partnership with NSE
National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy. The partnership that started in 2019, makes Monster Energy the...
British & Irish Lions announce major expansion for women’s rugby
The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...