Spurs and Bayern to host NFL teams for 2024 international games
The NFL has confirmed the host venues for its 2024 International Games, which will see four franchises play fixtures in London, England, and Munich,...
Arsenal vs Liverpool game breaks FA Cup viewership record
The BBC has reported that the FA Cup game between Arsenal and Liverpool broke a viewership record with 7.6 million viewers. Previously, the record for...
BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
Oddschecker and Low6 continue cooperation with WhoScored.com deal
WhoScored.com, a football statistics site owned by Oddschecker Global Media, has become the latest client of Low6’s fan engagement solutions.A partnership between the website...
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts...
The CEOs of Prostate Cancer UK and the Professional Darts Corporation (PDC) have responded to the success of THE BIG 180 campaign.Launched in partnership...
Chelsea announces BingX sleeve sponsorship deal
Cryptocurrency exchange company, BingX has agreed a kit sponsorship deal with Chelsea for the remainder of the 2023/24 Premier League season. At the beginning of...
Paddy Power’s Big 180 campaign hits £914k after most-watched final
Paddy Power hit a solid 180 from a marketing and social responsibility standpoint over the festive season via its highly-publicised sponsorship of the World...
BetMGM unveiled as the new title sponsor for Premier League Darts
Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.After the PDC World Darts Championship concluded with Luke...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...