NFL viewership drops 7% amid presidential election and pandemic
The National Football League (NFL) viewership fell by seven percent in 2020, compared to 2019, new figures have shown.According to Nielsen, broadcasts drew in...
Legendary NBA coach pens BetRivers content deal
Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports...
Sportsnet extends rights deal with Canadian NHL teams
Canadian broadcaster Sportsnet has extended its multi-year rights deal with the two of the National Hockey League’s (NHL) Canadian franchises.The agreement between Sportsnet and the...
NBA considers further franchise expansion
The National Basketball League (NBA) is looking into the prospect of adding a further two franchises to its roster for the first time since...
PGA Tour elevates player performance with Whoop
The PGA Tour has named technology manufacturer Whoop as the official fitness wearable of golf’s PGA Tour and PGA Tour Champions in a new...
Pittsburgh Steelers signs short-term Heinz naming rights extension
The Pittsburgh Steelers’ home stadium will continue to be known as the Heinz Field after the National Football League (NFL) franchise extended its existing...
NHL names title sponsors for revamped competition
The National Hockey League (NHL) has sold the naming rights to its four new divisions ahead of the 2020/21 campaign.For the first time in...
Detroit Pistons enlists PointsBet as new sponsor
National Basketball League (NBA) outfit the Detroit Pistons has announced PointsBet as its new betting partner.As part of the deal, the global sportsbook operator...
NBA records highest viewing figures in over eight years
The National Basketball Association has recorded its most watched opening week since 2012, generating hope of a popular and profitable 2020/21 season.Coverage of the...
NHL teams announce helmet sponsorship deals
Ten more National Hockey League (NHL) teams have announced helmet sponsorships, after the league allowed clubs to do so last month.The sponsor logos will...