PGA Tour elevates player performance with Whoop
The PGA Tour has named technology manufacturer Whoop as the official fitness wearable of golf’s PGA Tour and PGA Tour Champions in a new...
Pittsburgh Steelers signs short-term Heinz naming rights extension
The Pittsburgh Steelers’ home stadium will continue to be known as the Heinz Field after the National Football League (NFL) franchise extended its existing...
NHL names title sponsors for revamped competition
The National Hockey League (NHL) has sold the naming rights to its four new divisions ahead of the 2020/21 campaign.For the first time in...
Detroit Pistons enlists PointsBet as new sponsor
National Basketball League (NBA) outfit the Detroit Pistons has announced PointsBet as its new betting partner.As part of the deal, the global sportsbook operator...
NBA records highest viewing figures in over eight years
The National Basketball Association has recorded its most watched opening week since 2012, generating hope of a popular and profitable 2020/21 season.Coverage of the...
NHL teams announce helmet sponsorship deals
Ten more National Hockey League (NHL) teams have announced helmet sponsorships, after the league allowed clubs to do so last month.The sponsor logos will...
Santos Laguna takes legal action against Disney after rights deal collapse
Liga MX club Santos Laguna is taking legal action against entertainment giant The Walt Disney Company over alleged contractual breaches following Disney’s acquisition of...
NFL announces ‘Super Wild Card Weekend’ schedule
The National Football League (NFL) has announced the schedule for its first ever ‘Super Wild Card Weekend,’ and has also confirmed which outlets will...
Danita Johnson makes history as first black president of MLS franchise
Danita Johnson has been named as the first black president of a Major Soccer League (MLS) club after DC United appointed the 37-year-old as...
NHL looks to increase revenues through helmet sponsorships
The National Hockey League (NHL) is hopeful that a new range of helmet sponsorships could generate up to $15 million in revenue for its...