Leeds United targets US and Asian markets in Roc Nation deal
Leeds United has become the first Premier League side to link up with Roc Nation, a music and sport entertainment agency founded by Grammy-winning...
LA Clippers selects Honey as new jersey sponsor
The Los Angeles Clippers has expanded its deal with technology firm Honey to become the National Basketball Association (NBA) franchise’s new jersey patch sponsor,...
NFL Super Bowl to go cash-free with the help of Visa
The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.Commencing from this campaign, Visa...
Formula E to be aired on CBS network
US broadcaster CBS has agreed a three-year partnership with Formula E to show the all-electric racing series across the network’s platforms, in a deal...
NFL Pro Bowl moved online via Madden NFL 21 video game
The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...
Salt Lake City still motivated to bid for Winter Olympics
The Chief Executive of the Salt Lake Organising Committee, Fraser Bullock, has said that the city has not been dissuaded to bid for a...
Solheim Cup rescheduled to even years to avoid Ryder Cup mix-up
The Solheim Cup will move to an even year schedule from 2024 to prevent a clash with the men’s Ryder Cup competition.The female golf...
Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
Data capturing is focus of SBC/National Sports Forum webinar
The issue of big data and how it is being harnessed in the U.S. sports betting industry will take center stage next week at...
Is ‘wager-tainment’ the key to engaging younger audiences in the US?
As more states are added to the list of jurisdictions in the United States of America where sports betting is now legal and fully...