NHL’s Penguins enhance game-day experience with Rivers Casino Pittsburgh and BetRivers
The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise's new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of...
UFC enhances athlete recovery with Hyperice partnership
The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...
Las Vegas Raiders and BetMGM announce betting partnership
BetMGM has been named as the Las Vegas Raiders’ official sports betting partner as American sportsbooks continue to strike agreements during the NFL regular...
Dugout expands US reach with beIN Sports North America partnership
Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to...
NFL player DeAndre Hopkins invests in wellness technology firm Therabody
Arizona Cardinals player DeAndre Hopkins has invested in wellness technology firm Therabody whilst also joining the company as its brand ambassador.In addition, the company...
Philadelphia Eagles and FOX Bet announce multi-year sponsorship deal
NFL side the Philadelphia Eagles has unveiled a new ‘interactive studio’ at Lincoln Financial Field following a multi-year sponsorship deal with FOX Bet.As a...
St. Louis City SC ‘elevates’ sponsorship opportunities ahead of MLS...
St. Louis City SC has partnered with Elevate Sports Ventures to support the club in sponsorship, premium and ticket sales ahead of its expansion...
Steve Cohen reaches agreement for $2.4 billion New York Mets purchase
American billionaire Steve Cohen has reached an agreement with Sterling Partners over the sale of its Major League Baseball side the New York Mets,...
Dugout strikes OTT partnership with Fanatiz
Football specific service Dugout has announced an over-the-top (OTT) partnership with Fanatiz that will see the club-owned media company provide live, archive and behind-the-scenes...
MKF hits a home run with Texas Rangers partnership
Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its growing portfolio of American clubs by striking a deal with Major League Baseball's (MLB)...