NHL marks BioSteel’s first move in a league with hydration partnership
The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...
Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
Steelers’ home renamed after 21 years to Acrisure Stadium
Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.Acrisure will immediately take over the naming...
Condoleezza Rice brings ‘extraordinary judgement’ to Broncos ownership group
Former US Secretary of State, Condoleezza Rice, has officially joined the new Denver Broncos ownership group.Rob Walton, on behalf of his Walton-Penner Family Ownership...
Jim Pfeifer returns to hockey as PFH Chief Marketing Officer
The Premier Hockey Federation (PHF) has named Jim Pfeifer as its Chief Marketing Officer, beginning from 20 July, as he joins from Atlanta Dream...
Mastercard pauses Poulter and McDowell deals following LIV involvement
Mastercard has stopped its endorsement deals with Ian Poulter and Graeme McDowell following their decision to partake in the LIV golf tour, according to...
MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...
Douglass Morgan becomes first black female President of an NFL team
Sandra Douglass Morgan has this week been announced as the new President of American football team, Las Vegas Raiders.Morgan has long been a trailblazer...
MLS and IMG Arena ‘create a new standard’ in football data...
Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...
MLBPA ‘advances and protects’ players’ rights via multiple promotions
The Major League Baseball Players Association (MLBPA) has awarded various promotions among its senior staff.Looking to enhance the union’s ability to ‘advance and protect’...