MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...
Douglass Morgan becomes first black female President of an NFL team
Sandra Douglass Morgan has this week been announced as the new President of American football team, Las Vegas Raiders.Morgan has long been a trailblazer...
MLS and IMG Arena ‘create a new standard’ in football data...
Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...
MLBPA ‘advances and protects’ players’ rights via multiple promotions
The Major League Baseball Players Association (MLBPA) has awarded various promotions among its senior staff.Looking to enhance the union’s ability to ‘advance and protect’...
Sacramento Kings brings ‘exciting experiences’ with Red Hawk Casino
Red Hawk Casino has revealed a partnership with Sacramento Kings which will begin during the 2022-23 NBA season. The partnership aims to ‘merge the excitement’...
SBC Summit North America provides a closer look into the evolution...
The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of...
Dee Kundra to steer development of Bayern Munich in the Americas
FC Bayern Munich has appointed Dee Kundra as Managing Director for the Americas who will advance the club's strategic objectives, working directly with the...
Pelicans provide ‘unfettered access’ with local Bally Sports deal
The New Orleans Pelicans have extended its media rights deal with Bally Sports New Orleans, ensuring the regional network will remain the team’s exclusive...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.Zebra Valley is the...
NHL distributes category-first NFTs with Sweet
The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet.The collaboration names...