Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Everton gives Castore enhanced rights as inaugural stadium sponsor
Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Leading UK bookies up content game for Euro 2024
Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers.William Hill...
Smith Entertainment Group brings the NHL to Utah
Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in...
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...
Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
DAZN secures deals with two of Europe’s biggest football leagues
DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal.The...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
Genius Sports accelerates global integrity protection efforts
Genius Sports is lending its sports data and technology services to the global fight against match-fixing and sports corruption via its latest partnership.The London-based...