Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
Canal+ extends 26-year partnership with French Top 14 rugby
Canal+ has secured a renewal of one of its biggest sports rights agreements, extending its long-running arrangement with the Top 14 rugby union tournament.The...
The esports report – OG Esports & 1xBet team up for...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
Channel 4 takes Paralympics to YouTube in social media strategy
Channel 4 has widened its coverage of the Paris 2024 Paralympic Games with newly announced plans to broadcast the event on its YouTube channel.The...
NBA reportedly set to sign contracts with Disney, NBC and Amazon
The NBA is reportedly finalising contracts with Disney, NBC and Amazon in media rights negotiations, potentially prompting legal action from Warner Bros. Discovery (WBD).According...
SPFL unveils record-breaking prize money for flagship cup
The Scottish Professional Football League (SPFL) has substantially increased the prize money for clubs playing in next season’s Premier Sports Cup.The league has announced...
ASC selects Kate Jenkins as new Chair ahead of the Olympics
The Australian Sports Commission (ASC) has appointed Kate Jenkins AO as its new Chair.This new role follows Jenkins’ 30-year career as Australia’s leading authority...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...