Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’

Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor.The betting company will provide activations such as ticket quotas...

Kia continues to ‘bring sponsorships to life’ with NRL deal

The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.The deal sees the manufacturer become the official naming-rights partner of Kia...

Horse racing field to shorten in 2023 following Dettori and Russell...

Two of UK and Irish horse racing’s biggest names, Frankie Dettori and Davy Russell, announced their retirement from the sport at the weekend.Dettori will...

Joe Burrow supports opportunities for women in joining Pro Volleyball Federation

Cincinnati Bengals quarterback Joe Burrow has become a founding partner of the Pro Volleyball Federation (PVF).He joins the startup professional women's volleyball league along...

City Bet Club regards World Cup ‘most bookie-friendly competition’

This year’s World Cup is likely to have been the most betting company-friendly in recent history, according to a report from City Bet Club.The...

Serie A puts its foot down on sustainability with KINTO Italia

Lega Serie A has renewed its partnership with KINTO Italia, which will be the official mobility provider for the third consecutive year.Now covering the...

Tata Steel constructs partnership with Men’s FIH Hockey World Cup

Hockey India has secured a deal with Tata Steel, which sees the steelmaking company become an official partner of the International Hockey Federation (FIH)...

United brings early-end to TeamViewer deal following ‘appalling judgement’

Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership.A five-year deal was...

UK Racing celebrates success of diversity and equality campaign

UK Racing has hailed the success of the Diversity in Racing Steering Group (DiRSG) which this year launched its #ALLINTHERACE campaign.In a bid to...

XFL introduces ZOA Energy to its list of league partners

The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league. The news...