Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content

With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...

Manchester City celebrates Ballers Champagne partnership

Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...

Mutua Madrid Open drives sporting performance with Lacoste

The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.As the competition’s official footwear and...

DP World Tour keeps foot on the gas with 33-year BMW...

The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...

M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić

Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.The deal...

England vs France watched by record 23m viewers

ITV has reported that its broadcast of the England vs France World Cup match on Saturday was watched by 23 million people.Now the channel’s...

FINA rebranded as World Aquatics

The Fédération Internationale de Natation (FINA) has undergone a name change to World Aquatics following a vote at its annual Extraordinary Congress.The news comes...

UFC integrity investigation continues but Dana White has ‘zero concerns’

UFC President Dana White asserted that he had ‘zero’ concerns over the organisation’s integrity, following reports of concerns over the bout between Darrick Minner...

Arsenal targets the digital marketplace with LABS Group

Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...

NSW expects $26m boost as Sydney hosts A-Leagues Grand Final

The Australian Professional Leagues (APL) inked a deal with Destination NSW which sees Sydney host the Isuzu UTE A-League, Liberty A-League and E-League Grand...