MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.Under the terms of the...
FIFA lanches sub-Saharan Africa media rights tenders for World Cup
FIFA has launched two invitation-to-tender documents in sub-Saharan Africa for the media rights to the men’s 2022 FIFA World Cup as well as the...
Matchroom brand launches new media arm venture
Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries...
TV4 nets WTA media rights agreement for Nordic region
Telia-owned TV4 Media has acquired the media rights for Women’s Tennis Association (WTA) matches in Finland, Norway and Sweden.The rights were previously held by...
AIGF leaders join SBC Digital India’s high-level speaker line-up
The All India Gaming Federation (AIGF) is set to play a central role in this week’s SBC Digital India conference and exhibition, where the...
Bally’s set to acquire fantasy sports company Monkey Knife Fight
Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF).The deal...
PGA of America selects Southern Hills as Bedminster replacement
The PGA of America has chosen the Southern Hills Country Club as the replacement course for the 2022 US PGA Championship.The venue in Tulsa,...
Olympic skater joins Dutch National Lottery ambassador pool
Olympic speed skating champion Sven Kramer has been named as the Dutch National Lottery’s newest brand ambassador.Kramer, who is currently gearing up for the...
PGA Tour and Peacock to launch second-screen betting broadcast
The PGA Tour and the NBC network’s Peacock sports streaming channel will debut a second-screen betting broadcast in 2021.Australian betting operator PointsBet is also...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.Although the...