The UFC’s middleweight king combines with Stake.com
UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com.Following the multi-year deal, Adesanya will become the...
Jockey Club names former ESPN boss as new Commercial Officer
The Jockey Club has moved to sign Charlie Boss as its new Chief Commercial Officer, as one of three new senior appointments.The former Disney...
ProSieben Maxx drives into racing market with Extreme E deal
Free-to-air broadcaster ProSieben Maxx has signed a deal with all-electric SUV racing series Extreme E to provide coverage of the event in Germany, Australia...
Asante Kotoko SC joins Southampton international partners programme
Southampton FC has added Ghanaian Premier League side Asante Kotoko SC to its portfolio of International Club Partners.The two-time CAF Champions League winners will...
Royal Ascot to expand from six to seven races a day
Horse racing’s Royal Ascot meeting will be expanded from six races to seven, in a move which could bring much needed revenue back to...
PP Sports and Premier League legal battle rumbles on
PP Sports is preparing to take legal action against the Premier League, the Financial Times has reported.The Chinese streaming service, which is owned by...
Monkey Knife Fight makes sizeable contribution to LA Kings Foundation
Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its partnership with the LA Kings, pledging to donate $1,000 to the Kings Care Foundation...
Two Circles strengthens hospitality capabilities with Sport Ink takeover
Ticketing and hospitality marketing firm Two Circles has bolstered its capabilities by acquiring pricing and revenue planner Sport Ink.Under the terms of the agreement,...
AC Milan enhances fan engagement with Socios.com partnership
AC Milan has strengthened its fan engagement capabilities through a new partnership with blockchain site Socios.com.The agreement has seen the Italian football giants release...
Matchroom secures multi-year snooker and darts deal with ITV
Promotion agency Matchroom Sport has signed a multi-year contract with ITV, along with the Professional Darts Corporation (PDC) and World Snooker Tour (WST).The new agreement will...