Ajax extends sponsorship agreement with Ziggo
Dutch Eredivisie side AFC Ajax has extended its agreement with long-term primary sponsor Ziggo.The agreement with the telecommunications firm was initially meant to expire...
Aston Martin F1 signs Cognizant in ‘landmark’ sponsorship deal
The Formula One team of iconic British auto-manufacturer Aston Martin has signed a multi-year title sponsorship agreement with Cognizant.Aston Martin is set to return...
Tottenham Hotspur ‘Cinch’ first sleeve sponsor
Premier League club Tottenham Hotspur has signed online car seller Cinch as its first sleeve sponsor for the next five years.Cinch, which is owned...
NFL viewership drops 7% amid presidential election and pandemic
The National Football League (NFL) viewership fell by seven percent in 2020, compared to 2019, new figures have shown.According to Nielsen, broadcasts drew in...
Shanghai begins work on global ‘esports capital’ facility
Designs for a new esports hub in Shanghai have been revealed, as work begins on the $900 million Shanghai International New Cultural and Creative...
MansionBet names Brian Hughes as new Horse Racing Ambassador
Champion jump jockey Brian Hughes has been chosen as the new Horse Racing Ambassador by online sportsbook MansionBet.Hughes will be working closely with the...
Amanda Godson joins World Rugby broadcast department
Former IMG agency employee Amanda Godson has been named as World Rugby’s new Broadcast Operations Manager.Godson previously held the role of Commercial Manager, Media...
British racing driver aligns with Hycolin for 2021 campaign
British racing driver Abbie Eaton has partnered with Hycolin, an antiviral cleaning company, ahead of the 2021 season.The 29-year-old, won two championships, four pole...
Olympic athletes will not ‘jump the queue’ for COVID-19 vaccine, says...
British Olympic athletes participating in the Tokyo 2020 Games should not receive the vaccine before vulnerable groups and essential workers, the British Olympic Association...
Infront wins European Paralympic broadcasting rights in deal with IPC
Switzerland-based sports media agency Infront has gained the European broadcasting rights for the Beijing 2022 and Paris 2024 Paralympic Games.The deal with the International...