NBC deepens Tokyo 2020 mobile engagement with Snapchat extension
The NBC has affirmed its focus on mobile engagement at the Tokyo 2020 Olympic Games, announcing an extension to its partnership with Snapchat.The collaboration will...
Dimayor unveils BetPlay agreement
The División Mayor del Fútbol Colombiano (Dimayor), the organisers of the top two professional football leagues in Colombia, has unveiled a four year sponsorship...
Pegasus World Cup boosts its profile with global broadcasting deals
America's Pegasus World Cup Championship Invitational Series is set to benefit from global coverage after the race is due to be shown across Africa and...
Esports organisation NAVI lands 1xBet deal
Ukrainian esports team Natus Vincere (NAVI) has signed a one year title partnership deal with International betting and gaming operator 1xBet.Having started out in...
AFC combats match-fixing with Sportradar partnership renewal
The Asian Football Confederation (AFC) will continue its fight against match-fixing across the continent after extending its long-standing partnership with sports data and content supplier Sportradar.The...
F1 commits to environmental change with UN’s Climate Action Framework
Formula 1 and the Fédération Internationale de l’Automobile (FIA) has signed up to the United Nations Sports for Climate Action Framework.The commitment follows the United...
Italian channel Rai to air ATP Finals in 2021
Italian public broadcaster Rai has secured free-to-air broadcast rights for the ATP Finals, one of the biggest tennis tournaments in the world, from 2021...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.The French fashion brand...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.The NFL side made the...
BHA commends improvement to gender pay gap figures
'There is still more to be done' to tackle the gender pay gap in racing, says Chief Executive of the British Horseracing Authority (BHA) Nick...