New Balance strikes partnership with The Hundred
New Balance has been unveiled as the official kit supplier for all eight teams in the ECB's much anticipated The Hundred cricket tournament.As part of...
Efbet invests millions into Bulgaria
Tsvetomir Naydenov, the owner of Bulgarian sportsbook Efbet, has announced that the company is investing BGN25m a year into Bulgarian sports.Naydenov, who is an...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...
California opens the door for college sports endorsements
California Governor, Gavin Newsom has signed legislation that could be game changing for the National Collegiate Athletic Association (NCAA) and the controversial structure within...
SiriusXM Canada strengthens sports offering with NHL partnership
SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.As part of the deal, the channel...
Bridgestone Americas nets naming rights extension with the Nashville Predators
Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030.The agreement extends the deal by five...
OPPO extends sponsorship portfolio into esports
Mobile phone brand OPPO has extended its sponsorship portfolio to esports, becoming an official partner of League of Legends.As the exclusive global smartphone partner...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Rangers FC deepens Indian presence with Bengaluru collaboration
Rangers Football Club is seeking to expand its fanbase in India, unveiling a new partnership with professional football club Bengaluru FC.The two year collaboration...