Sky Sports Racing strengthens racing portfolio with Keeneland agreement
Sky Sports Racing has expanded its coverage announcing a new partnership with Keeneland Association for exclusive rights to broadcast Keeneland racing and sales to its...
The Guardian’s David Pemsel appointed as Premier League CEO
The Premier League has confirmed the CEO of Guardian Media Group (GMG), David Pemsel has been appointed to replace Richard Scudamore as the league’s...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.The game enables fans...
Stats Perform deepens commitment to European football with BeIN
Stats Perform has strengthened its commitment to both French and Turkish football with the extension of its current partnership with host broadcaster, BeIN.The deal will the broadcasting...
Towcester racecourse closes as remaining fixtures sold to ARC
After entering into administration in August of last year, the owners of Towcester Racecourse have confirmed its closure, with the remaining fixtures having been...
Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
New Balance strikes partnership with The Hundred
New Balance has been unveiled as the official kit supplier for all eight teams in the ECB's much anticipated The Hundred cricket tournament.As part of...
Efbet invests millions into Bulgaria
Tsvetomir Naydenov, the owner of Bulgarian sportsbook Efbet, has announced that the company is investing BGN25m a year into Bulgarian sports.Naydenov, who is an...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...
California opens the door for college sports endorsements
California Governor, Gavin Newsom has signed legislation that could be game changing for the National Collegiate Athletic Association (NCAA) and the controversial structure within...