SiriusXM Canada strengthens sports offering with NHL partnership
SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.As part of the deal, the channel...
Bridgestone Americas nets naming rights extension with the Nashville Predators
Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030.The agreement extends the deal by five...
OPPO extends sponsorship portfolio into esports
Mobile phone brand OPPO has extended its sponsorship portfolio to esports, becoming an official partner of League of Legends.As the exclusive global smartphone partner...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Rangers FC deepens Indian presence with Bengaluru collaboration
Rangers Football Club is seeking to expand its fanbase in India, unveiling a new partnership with professional football club Bengaluru FC.The two year collaboration...
AIU strengthens fight against corruption
Aiming to strengthen the fight against corruption within the sport, the Athletics Integrity Unit (AIU) has launched an extensive monitoring operation on bets placed during...
ESPN launches to PS Vue Customers
Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...
TCAP and TADP set to merge following approval
The Tennis Anti-Corruption Program (TCAP) and the Tennis Anti-Doping Programme (TADP) are se to mere into a single organisation following the approval of plans by...
ECB unveils New Era as latest partner of The Hundred
The ECB has penned a new partnership with New Era, as it becomes the latest official sponsor of The Hundred.The new three-year partnership, sees...