Tottenham ensures sponsorship success with AIA extension
Tottenham Hotspur has strengthened its existing partnership with AIA Group Limited (AIA) by confirming that the life insurers will remain an Official Partner until...
Dacia continues rugby commitment with Great Britain Lions
The Rugby Football League (RFL) has confirmed car manufacturer Dacia, as the principal partner for the return of the Great Britain Rugby League Lions, this summer.The...
Colossus Bets backs the Greyhound Trust with charitable campaign
Colossus Bets has confirmed the formal launch of its ‘Conscious Colossus’ charitable campaign, aimed at critical causes, from the advancement of sports within communities to responsible...
Nissan becomes the driving force behind City Group sponsorships
Nissan has continued its current global partnership with City Football Group which will see the Japanese car manufacturer continue as the Official Automotive Partner...
Arsenal extends partnership with Chilean winery Santa Rita
Arsenal FC has deepened its partnership with Chilean winery Santa Rita, as the club continues its preseason tour of the United States.The renewal was confirmed...
BHA spearheads new Integrity Education Programme
The British Horseracing Authority (BHA) has put integrity at the forefront of its newest online education programme which seeks to inform both the racing...
The PGA Tour elevates fan engagement with DraftKings
The PGA Tour has united with DraftKings, to offer its first ever ‘Official Daily Fantasy Game’.The launch comes after DFS and sports betting operator DraftKings confirmed...
Amazon unveils trailer for much anticipated Leeds United docuseries
Amazon Prime has confirmed that Leeds United's dramatic attempt to gain promotion from the Championship last season, is the subject of its next fly-on-the-wall...
The expansion of US networks into sports betting
With the USA turning evermore towards the world of sports betting, it was only a matter of time before some US sports media organisations...
Liverpool FC breaks into Forbes’ rich list
Following European success, Liverpool Football Club has for the first time in its history been featured in Forbes’ 50 most valuable sports teams in...