Tokyo 2020 boosts engagement with AI
Four new robots, that are set to be used to assist athletes and officials as well as boost engagement among spectators, have been unveiled...
AS Roma enters cryptocurrency with Socios
Socios.com will launch AS Roma’s first ever fan token, after a partnership was announced between the fan engagement platform and the Italian Serie A...
NHL confirms Sara Slane appointment
The National Hockey League (NHL) has announced the appointment of Sara Slane, as the league's new consult.Taking up her new role, Slane will advise...
Report: tier one content remains key for TV sports broadcasters
A new report by NAGRA has underlined the growth of OTT platforms amongst the world's most highly regarded sports clubs.The report, detailed the different...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
RCA supports trial of lunchtime racing
The Racecourse Association (RCA) has confirmed that over a five-week period this Autumn, it will trial lunchtime racing at five different racecourses.It follows on from trials which took...
League Two contenders on board with Paddy Power kit campaign
Newport County has joined Huddersfield Town and Motherwell to become the third football club sponsored by Paddy Power, as part of the betting operator’s...
Budweiser drinks in new deals with La Liga and the...
Budweiser has announced new multi-year global partnerships with La Liga and the Premier league.
The new partnerships will activate across five continents and in more than...
Encore Boston Harbor backs The New York Racing Association
Encore Boston Harbor has united with The New York Racing Association (NYRA) for the 2019 meet at Saratoga Race Course.As part of the partnership, the group will benefit...
Pinnacle backs FC Copenhagen’s esports side
Pinnacle is continuing its expansion into esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg).Founded in 2017, NORTH is the rapidly expanding esports organisation formed...