UFC strengthens partnership with PokerStars
The UFC has strengthened its partnership with PokerStars, announcing voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and flamboyant light heavyweight...
Eleven sports nets MLS rights in Belgium and Luxembourg
Eleven Sports has strengthened its portfolio of football rights in Belgium and Luxembourg with the acquisition of exclusive live coverage of Major League Soccer (MLS).The agreement,...
Southampton FC revamps sleeve sponsorship deal with Virgin Media
Southampton Football Club has inked a new three-year sponsorship deal with Virgin Media which will see the ultrafast broadband, TV and mobile provider continue...
West Ham United elevates fan experience with MuchBetter
West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner.MuchBetter has grown significantly...
ECB deepens commitment to integrity with CrimeStoppers
The England & Wales Cricket Board (ECB), is aiming to strengthen its integrity fight, partnering with independent crime-fighting agency CrimeStoppers to launch a confidential corruption...
Real Madrid strikes world record Adidas extension
German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028.According to Spanish publication, Marca...
DAZN makes official Brazilian entry
Making its first official entry into the South American market, DAZN has has announced its launch in Brazil.The launch is long awaited, with DAZN already engaging...
Ascot Racecourse names Betfred as its official bookmaker
Ascot Racecourse has announced a three-year partnership with UK based Betfred, for the brand to become its ‘Official Bookmaker’.The partnership means that Betfred...
Alfa Romeo Racing names Betsson as its Official European Betting Partner
Alfa Romeo Racing has named Betsson AB as the new exclusive Official European Betting Partner for the racing team as part of a new multi-brand deal.The new...
Championship Playoffs and the promised land of the Premier League
This season's Championship Playoffs get underway on Saturday. Aston Villa and West Brom face off in the West Midlands derby in one semi-final while...