Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...
Argentina gives free access to nation’s friendlies in March
The government of Argentina has published an official decree allowing for the free-of-charge broadcasting of all friendlies of the men’s national football team. A newly...
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World...
Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet. The partnership was announced at...
USMNT to host Mexico as first opponent in new continental football...
North American football has received an upgrade to its calendar timetable with the addition of a brand new annual event.The Allstate Continental Clásico will...
Fortaleza nets ‘biggest sponsor in history’ with Novibet
Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal.https://twitter.com/FortalezaEC/status/1635019777491214336The partnership sees the GameTech-owned...
Brax receives full ownership of Brazil’s Série B broadcasting rights
A new deal has been signed between sports marketing company Brax Sports Assets and the Brazilian Football Confederation (CBF) for the broadcasting rights of...
DirecTV’s logo to be placed on Boca Juniors shirts in new...
Argentinian football giant Boca Juniors has signed a new shirt sponsorship deal with US broadcaster DirecTV and its Latin America division. Having been agreed upon...
Internacional extends EstrelaBet partnership offering ‘great results’
Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet.The top-flight team has been supported by...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons. The partnerships see the...
Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA). The PepsiCo-owned brand is now the official sponsor...