CBF officially submits demands over sports betting regulation
The Confederation of Brazilian Football (CBF) has formally issued its demands to the country’s government over a potential regulatory framework on fixed-odds betting.The body...
Betano nets Brazilian Série B naming rights deal
Série B of the Brazilian Championship will change its name to Série B Betano for the remainder of this year. The international bookmaker Betano secured...
‘The beginning of a promising future’ as Santos FC names Blaze...
Campeonato Brasileiro Série A side Santos FC has named online sportsbook Blaze as a main sponsor.The two-year deal will see the online sports betting...
CBF eyes 4% betting fee for domestic Brazilian rights
As debate over Brazilian sports betting rumbles on, CBF, the Football Confederation of Brazil, has told the government to guarantee a larger % share...
Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...
Argentina gives free access to nation’s friendlies in March
The government of Argentina has published an official decree allowing for the free-of-charge broadcasting of all friendlies of the men’s national football team. A newly...
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World...
Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet. The partnership was announced at...
USMNT to host Mexico as first opponent in new continental football...
North American football has received an upgrade to its calendar timetable with the addition of a brand new annual event.The Allstate Continental Clásico will...
Fortaleza nets ‘biggest sponsor in history’ with Novibet
Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal.https://twitter.com/FortalezaEC/status/1635019777491214336The partnership sees the GameTech-owned...
Brax receives full ownership of Brazil’s Série B broadcasting rights
A new deal has been signed between sports marketing company Brax Sports Assets and the Brazilian Football Confederation (CBF) for the broadcasting rights of...