William Hill increases exposure in Irish racing with four new ambassadors

William Hill has announced the introduction of four new horse racing representatives to its ambassador portfolio.The British betting operator has added four new representatives...

GG.BET extends Team Vitality partnership into 2024

The global betting brand GG.BET has announced the extension of its deal with international esports club Team Vitality into 2024.GG.BET partnered with the esports...

MLB & JTB offer hospitality packages in new multi-year partnership

Major League Baseball (MLB) has announced a new multi-year partnership with Japan-based hospitality company JTB.  As part of the new deal, JTB will become the...

PSG announces trading partnership with CFI

Paris Saint-Germain (PSG) has announced a partnership with Credit Financier Invest (CFI) as the latter becomes the official online trading partner of the French...

San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...

Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...

Arsenal signs multi-year partnership with MG Motors UK

Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.MG Motors will support both of Arsenal’s men’s...

NBC partners with Cosm for “Shared Reality” sports matches

NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.  The American-based broadcasting network announced...

FIFA elevates fan experience with Visa partnership extension

FIFA has extended its global partnership with Visa until 2027 ahead of the FIFA World Cup 2026.  The world football governing body announced Visa as...

AFA adds FeedConstruct to growing sponsorship portfolio

The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct.  Under the terms of the commercial agreement, FeedConstruct will become...

AC Milan continue to promote air quality with Clivet partnership renewal

AC Milan has announced it has renewed its partnership with air conditioning solutions company Clivet.  The company will remain as the Serie A club’s Air...