BioSteel replaces Gatorade official sports drink of LA Lakers
The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration.
BioSteel branding will...
Chicago Bulls latest sports team to partner with Socios
National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage Socios.com to enhance its fan engagement activities.
Part of...
Liverpool to ‘generate global exposure’ for ThinkMarkets via new partnership
Online trading broker ThinkMarkets has become the latest addition to Liverpool FC’s sponsorship portfolio, becoming the Reds’ global trading partner.
The duo will collaborate on...
Jordan Spieth becomes first golfer to partner with FanDuel
FanDuel has bolstered its marketing in the sport of golf, signing its debut partnership with an individual golfer, three-time major winner Jordan Spieth.
Under the...
Baltimore Ravens forges betting partnership with DraftKings
The Baltimore Ravens has entered into an agreement with US betting and gaming company DraftKings, naming the operator its official daily fantasy sports partner...
West Ham expands Trustly partnership to include sleeve sponsorship
West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner.
As a result of the contract expansion,...
Eredivisie extends data partnership with Stats Perform
The Dutch football top-flight Eredivisie has renewed its partnership with Stats Perform, with the latter retaining its position as the league’s official data partner...
Japanese Grand Prix cancelled for second consecutive year
Formula One has confirmed that the Japanese Grand Prix has been cancelled for the second year in a row due to concerns relating to...
NHL to allow jersey sponsorships for 2021/22 season
The National Hockey League (NHL) is set to give its 32 teams approval to enter into jersey sponsorship deals, following agreement by its board...
FC Barcelona reports ‘very worrying’ financial situation
FC Barcelona has reported debt of €1.35 billion, described by club President Joan Laporta as a ‘very worrying’ financial situation as he blamed his...