National Lottery launches ‘largest-ever’ Team GB advertising campaign
Ahead of the Tokyo 2020 Olympic Games, Camelot has celebrated Team GB and Paralympics GB athletes in its ‘largest-ever’ fully integrated and multi-channel brand...
UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...
CoinDCX makes ‘major splash’ with international cricket sponsorship
CoinDCX has secured the title sponsorship of the T20I tour between India and Sri Lanka, marking the first time a cryptocurrency asset exchange has...
Norwich City signs up JD as new sleeve shirt sponsor
Norwich City has added sports fashion retail company JD to the Premier League club’s commercial portfolio, completing its shirt sponsorship line-up.As a result, the...
NFL star joins PointsBet brand ambassador staple
National Football League (NFL) all-time great and future Hall of Famer Drew Brees has joined gaming and sportsbook operator PointsBet as a global brand...
Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
Betcris has announced a number of initiatives to activate the online betting operator’s sponsorship of the Mexican national team at this year’s CONCACAF Gold...
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship
West Indian cricket icon Daren Sammy has inked a multi-year brand ambassadorship with Asian betting operator Fun88.The collaboration with the 37-year-old, which aims to...
Female Olympic athletes’ sponsorship value soars in ‘unique window of equality’
The sponsorship value and profile of female athletes has increased during a ‘unique window of equality’ provided by the upcoming 2020 Tokyo Olympic Games,...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
Betting ads cut by 47% during Euro 2020 from 2018 World...
The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018...