NBA turns up Tencent Music Entertainment collaboration
The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME).As part of the partnership, TME’s QQ Music platform,...
‘Local legislation’ prompted UEFA to ban VW rainbow adverts at Euro...
UEFA prevented sponsors of the 2020 UEFA European Championships from advertising using LGBTQ colours at two of the tournament’s quarter-final fixtures due to the...
CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.In addition...
AFC enlists Yili as official global partner
The Asian Football Confederation (AFC) has signed up dairy products producer Yili as the first official global partner of its national team competitions from...
Olympique de Marseille strengthens African foothold with APO Group
Olympique de Marseille (OM) has named Pan-African communications consultancy, APO Group, as the Ligue 1 club’s first African partner in a new multi-year agreement,...
Norwich City signs up Joma in ‘record-breaking’ technical partnership
Norwich City has announced a ‘record-breaking’ sponsorship deal with Joma, which replaces Errea as the Premier League club’s technical kit partner.Under the terms of...
Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...
Ukrainian Premier League welcomes VBET as new title sponsor
The Ukrainian Premier League (UPL) has named online sportsbook operator VBET as the league’s new title sponsor for the next three years.Under the terms...
Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...
NCAA adopts new rules on name, image and likeness policy
NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL), after governance bodies across the three of the...