Upcoming ICC T20 World Cup set to relocate to UAE
The 2021 International Cricket Council (ICC) T20 World Cup is set to be moved to the United Arab Emirates (UAE) from India, according to...
ECB finds KP ‘loophole’ in new government sponsorship regulations
The England and Wales Cricket Board’s (ECB) multi-million pound sponsorship agreement with KP Snacks will be allowed to stand after the sporting body found...
Euro 2020 organisers make sponsorship exception for Muslim players
Organisers of the 2020 UEFA European Championships will not place bottles of Heineken in front of Muslim players at press conferences, after Paul Pogba...
Footballco hires Sarah Thorpe as Sales and Partnerships SVP
Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.
As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.
Leveraging its...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...
Norwich City names Lotus Cars as BK8 Sports replacement sponsor
Norwich City has named Lotus Cars as the Premier League club’s new front-of-shirt sponsor for the 2021/22 season, replacing BK8 Sports after the controversial...
Edinburgh City backs The Big Step gambling campaign
Scottish League Two club Edinburgh City has announced its support for The Big Step project - part of the Gambling With Lives charity -...
Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...