World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.The multi-competition deal covers...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
PhonePe hits a six with IPL agreements
Indian digital payments platform PhonePe has signed six sponsorship agreements with the Indian Premier League Twenty20 cricket tournament.In an enhancement of its association with...
Betway secures Miami Open sponsorship
Online sportsbook operator Betway has secured title sponsorship of the Miami Open, taking place between 22 March and 4 April.As a result of the...
Fox Bet expands sporting presence with NFL partnership
Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL).The agreement will...
MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...
Manchester United confirms TeamViewer as main shirt sponsor as hunt ends
Manchester United’s extensive search for a new principal shirt partner has finally come to a conclusion after the Premier League giant announced a five-year...
UEFA in talks over new venture for shared control of Champions...
UEFA is holding ‘advanced talks’ with the European Club Association (ECA) to discuss the formation of a joint venture to manage all media and...
IOC and UEFA launch joint sustainable branding study
The International Olympic Committee (IOC) and UEFA have joined forces to commission a technical study to identify sustainable branding and signage solutions for both...