Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.
As part of the collaboration,...
SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
Hard Rock teams with Lionel Messi for 50th anniversary
Hard Rock International has marked its 50th anniversary celebrations by signing FC Barcelona’s Lionel Messi as its new brand ambassador for the next five...
UEFA selects AntChain as blockchain partner ahead of Euro 2020
UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships.
Under the terms of...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.
Under the terms of the agreement, the partners will...
Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
The Arena Racing Company (ARC) and William Hill have announced that the sports betting operator has acquired the title sponsorship of the Northumberland Plate...
Nottingham Forest pens ‘record category’ sponsorship deal
Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.
As part of the record category deal for the...
Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
Bundesliga club VfL Wolfsburg has partnered with Flow Lab, a start-up developer providing an app which acts as a personalised physical and mental health...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.
The deal, which was confirmed on Monday, was...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...