Chelsea backs local businesses in free sponsorship initiative
Chelsea FC has extended an invitation to local firms to apply for free sponsorship inventory to boost small businesses amid the pandemic, as part...
Premier League clubs pencil gambling shirt sponsorship meeting
Premier League clubs will convene to discuss the future of partnering with gambling operators for shirt sponsorships at a stakeholder meeting scheduled for Thursday,...
OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups
OneFootball has announced the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as new company shareholders, with the DFB becoming the first national association...
Lyon selects AliExpress as short-term sleeve sponsor
Olympique Lyonnais has landed online retail service AliExpress as its shirt sleeve rights sponsor for the remainder of the 2020/21 season.
Under the terms of...
World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.
The multi-competition deal covers...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
BetMGM secures access to Golf Event Centre access
Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...
Tokyo 2020 confirms international spectator ban
The organisers of the Tokyo 2020 Olympics have confirmed that international sports fans will not be allowed to attend the rescheduled event.
Citing the ongoing...
NFL reportedly in talks to extend Sportradar partnership
The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...