Montreal Canadiens add Crypto.com to sponsorship portfolio
The Montreal Canadiens of the National Hockey League (NHL) has added cryptocurrency exchange Crypto.com to its sponsorship portfolio.
Under the terms of the one-year agreement,...
LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...
Belgian clubs vote in favour of cross-border Eredivisie merger
Belgium’s Pro League football clubs have voted unanimously in favour of a merger with the Dutch Eredivisie.
The merger would see the Belgian and Netherlands...
MLB forges multi-year agreement with Citrix Systems
Major League Baseball (MLB) has expanded its sponsorship portfolio via an agreement with Citrix Systems, naming the firm as its official workspace and app...
UFC strikes multi-million dollar Love Hemp sponsorship
The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp.
The five-year agreement, which begins at the...
Nicklas Bendtner aligns with online betting brand for ambassador role
Former Premier League footballer Nicklas Bendtner has been named as online sportsbook and casino brand ComeOn Group’s new ambassador.
The ex-Danish international began his professional...
AS Roma boosts sponsorship portfolio with double deal
AS Roma has welcomed UK-based fintech REPX as the Serie A team’s newest club partner.
Through the arrangement, the top flight Italian side will launch a...
EFL Chairman warns of effects of gambling sponsorship ban
English Football League (EFL) Chairman, Rick Parry, has warned that a ban on gambling sponsorships could be cataclysmic for clubs across the Championship, League...
World Rugby launches new global women’s tournament
World Rugby has unveiled plans for a new global women’s competition, WXV, which will commence in 2023, with financial backing from the rugby union...
Parimatch teams with Juventus for campaign launch
Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...