Spurs’ new home to be named The Nike Stadium

With a capacity of 62,062, Tottenham Hotspur’s new stadium, on the site of the old White Hart Lane, will be known as The Nike...

MLS champions go cashless to enhance fan experience

Home of the reigning MLS champions, Atlanta United's Mercedes-Benz Stadium (MBS) is the first stadium in the league to go cashless. It comes as the club...

Garber hints at future MLS sports betting partnerships

As part of an interview with US Broadcaster ESPN, Major League Soccer (MLS) commissioner Don Garber has suggested that the league is currently in...

Andrii Suslenko, Parimatch: Why the UFC and McGregor makes for a...

At the end of last year, online betting operator Parimatch landed a key partnership with the Ultimate Fighting Championships (UFC), after becoming the “Official...

England Rugby hopes to feel the knock-on effect of Optimum Nutrition...

England Rugby has penned a new four year partnership with Optimum Nutrition, which will see them become the rugby team’s official performance nutrition and...

New York City FC unites with Degree Deodorant for annual 24-Hour...

New York City FC and Rockefeller Center will once again unite to host the second annual 24-Hour Game, which will be presented by Degree...

Hull City announces extension of SportPesa partnership

Hull City has confirmed the extension of its partnership with online sports betting operator, SportPesa. It means that the strong partnership will continue as the...

BoyleSports backs Irish football with Shamrock Rovers partnership

Airtricity Premier Division side Shamrock Rovers F.C. has announced a new partnership with Ireland’s largest independent bookmaker, BoyleSports.  It means the firm will take over as...

NBA promotes integrity across Australia through new BetEasy partnership

The National Basketball Association (NBA) has scored an exclusive agreement with BetEasy which will see the two working alongside one another to promote integrity...

Nike steps into esports with LPL partnership

Nike China has united with the Chinese League of Legends Pro League (LPL), to confirm a four-year partnership that will see Nike become the...