British racing driver aligns with Hycolin for 2021 campaign
British racing driver Abbie Eaton has partnered with Hycolin, an antiviral cleaning company, ahead of the 2021 season.
The 29-year-old, won two championships, four pole...
Legendary NBA coach pens BetRivers content deal
Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports...
MansionBet renews commitment to British horse racing
Online sports betting operator MansionBet has renewed its sponsorship agreements with the Jockey Club Racecourses (JCR) and the Arena Racing Company (ARC).
The Gibraltar-based sportsbook...
Sporting clubs offer up venues for COVID-19 vaccination hubs
Various sporting venues across the UK have been turned into ‘super vaccination centres’ as the COVID-19 vaccine is rolled out across the country.
The London...
Irish racing given green light whilst Cheltenham faces uncertainty
The Irish Government has confirmed that racing will be allowed to take place behind closed doors, despite an extension of COVID-19 restrictions brought into...
PGA Tour elevates player performance with Whoop
The PGA Tour has named technology manufacturer Whoop as the official fitness wearable of golf’s PGA Tour and PGA Tour Champions in a new...
Pittsburgh Steelers signs short-term Heinz naming rights extension
The Pittsburgh Steelers’ home stadium will continue to be known as the Heinz Field after the National Football League (NFL) franchise extended its existing...
World Rugby chooses LiveWire Sport for Olympics and World Cup content...
World Rugby has selected LiveWire Sport to manage its social media channels for the next two years, in an agreement which covers sevens and...
NHL names title sponsors for revamped competition
The National Hockey League (NHL) has sold the naming rights to its four new divisions ahead of the 2020/21 campaign.
For the first time in...
British and Irish Lions consider South Africa contingency plans
The rapid escalation of the COVID-19 pandemic over the past month has led the British and Irish Lions rugby union team to reconsider its...