New England Patriots pens decade long deal with Fanatics
Six-time Super Bowl champions the New England Patriots have penned a new ten-year e-commerce partnership with Fanatics enhancing the clubs retail, online and mobile...
Bordeaux kit partnership suspended due to health crisis clause
Ligue 1 club Girondins de Bordeaux has had its main shirt sponsorship deal suspended after Bistro Régent activated a clause allowing the decision in...
Italian sport leaders unite in attempt to restore betting advertising
A plea has been issued to the government by various Italian sport leaders, led by the Serie A authorities, to restore betting advertising for...
Rugby League World Cup enhances social responsibility with new partnership
The Rugby League World Cup 2021 (RLWC2021) has partnered with social care charity Community Integrated Care to support the tournaments communities.The partnership sees the...
Eintracht Frankfurt renames stadium to Deutsche Bank Park
Bundesliga side Eintracht Frankfurt has announced a seven-year deal with Deutsche Bank replacing Commerzbank as the club’s naming rights partner, renaming its stadium as...
The esports report – eNASCAR breaks viewership records and ESL joins...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at IESF's...
Castleford pens Went Valley partnership despite COVID concerns
Despite financial insecurity with multiple sporting organisations, Betfred Rugby Super League side Castleford Tigers have penned a new one-year commercial partnership with Went Valley...
Visa extends its partnerships amid 2021 Olympic move
Following on from Tokyo 2020’s move to July 2021, financial service Visa has assured its Olympic and Paralympic athlete partners that sponsorships will be...
Report: Premier League eyeing optimistic quarantine conclusion
The Premier League has developed plans for isolated ‘World Cup-style’ camps to be introduced over June and July in order to complete the 2019/20...
IOC president confirms sponsorship rollover for Tokyo 2020
Following the postponement of the 2020 Tokyo Olympics due to the COVID-19 outbreak, Thomas Bach, president of the International Olympic Committee (IOC), has confirmed...