Celtic strike Scotland’s ‘biggest kit sponsorship ever’ with adidas
Celtic Football Club has penned a new five-year deal with adidas, starting next season, in which the sportswear brand will become the club’s official...
Rongtian He: Sponsorship opportunities across Asian market will continue to grow
Garnering commercial sponsorship globally is just as crucial to the sporting landscape now as performances and results, with the majority of the sides benefiting...
Contactless comes to Rangers’ Ibrox Stadium
Rangers has revealed a partnership with Sporting Pay, which will see the company introduce cashless payment solutions throughout Ibrox Stadium as the club's new...
Bolton and Worcester rehydrates with iPRO extension
Worcester Warriors and Bolton Wanderers Football Club have penned extensions with iPRO Hydrate, renewing both partnerships for another three years whilst keeping the drinks...
F1 glides into LIQUI MOLY partnership
Formula 1 has penned an extension to its current agreement with oil and additive manufacturer LIQUI MOLY, with the extension due to last until...
Schalke crafts multi-year hülsta sponsorship deal
Schalke 04 has penned a new multi-year sponsorship with furniture manufacturer hülsta, marking the brand's first Bundesliga partnership.As a result of the new collaboration,...
Ford off to the races with Kentucky Derby deal
Ford Motor Company and Churchill Downs have agreed a multi-year partnership which will see the car brand become an official partner of both the...
Sir Robert McAlpine builds new Paralympic partnership
ParalympicsGB has revealed that UK-based civil engineering company Sir Robert McAlpine has become an official partner of the Tokyo 2020 Paralympic Games.The firm was...
F1’s Scuderia AlphaTauri cruises with Moose extension
Formula 1’s Scuderia AlphaTauri has penned a new extension with Thailand based cider and hot dog brand Moose, continuing its partnership with the former...
The esports report: AIMAG adds esports to medal list plus CoD...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at esports...