Manchester United gets new partner in Maui Jim

Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim. The partnership means Maui Jim will supply the Manchester United...

The evolution of Premier League hospitality

Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...

Ascend FS and SBC announce partnership ahead of Betting on Sports...

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner...

UEFA enriches Champions League content for the Chinese market

UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...

SportPesa unveiled as Racing Point sponsor ahead of new F1 season

SportPesa has been unveiled as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team. The official...

ESL extends its sponsorship deals with both Betway and Facebook

ESLGaming, an event organiser and production company, has extended its partnership with Betway which will see the online bookmaker continue as the exclusive sponsor...

NBA 2K League announces new partnership with Champion ahead of the...

NBA 2K League has confirmed that it will be teaming up with fashion brand Champion, who will become the league’s official outfitter ahead of...

Valencia strikes new partnership with LG Electronics

Spanish La Liga side, Valencia CF has confirmed a new partnership with LG Electronics Spain, to become an official supplier of the club in...

Brisbane Racing Club announces major sponsorship deal with Tabcorp

Brisbane Racing Club has confirmed that it has agreed upon a major sponsorship deal between Australia-based Tabcorp and which is set to last until...

GB Taekwondo deepens relationship with 12Bet

GB Taekwondo has strengthened its relationship with sports betting operator, 12Bet, confirming the brand as a sponsor for the sport’s flagship World Championships in...