Dean Akinjobi: The importance of creative sponsorship activations
CEO of Football Media, Dean Akinjobi has emphasised the different ways that brands can activate sponsorships while also discussing how important creativity is to...
ROKiT becomes inaugural sponsor of the all-female W Series
ROKiT has been confirmed as the first sponsor of the all-female W Series since the championship launched at the end of 2018.The agreement will...
Manchester City unveil Marathonbet training kit sponsorship
Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the...
Manchester United strengthens Chinese footprint with Alibaba Group
Manchester United has strengthened its footprint in China, announcing a new partnership with Alibaba Group.
The deal will bring exclusive rights to club content in...
CONIFA names Sportsbet.io as World Football Cup 2020 sponsor
Confederation of Independent Football Associations (CONIFA) has named cryptocurrency sportsbook Sportsbet.io as its new premier sponsor for the World Football Cup 2020.Sportsbet.io’s sponsorship of the tournament, which...
FavBet lands heavyweight brand ambassador in Filip Hrgović
Croatian heavyweight prospect, Filip Hrgović has signed a two-year partnership agreement with the international betting company, FavBet.The collaboration will see the undefeated banger take...
Parimatch unites with ESforce Holding for esports league
Parimatch has united with ESforce Holding for the Dota2 Parimatch League Season 1 with a prize pool of $75,000.
This is the first time that...
Tennis Australia pens new partnership with Marriott Bonvoy
Tennis Australia has announced a new partnership with Marriott International’s global travel program, Marriott Bonvoy, for the ATP Cup and Brisbane International in 2020.The...
The Tote unites with Britbet to support Racehorse Owners’ Sponsorship Scheme
The Racehorse Owners Association (ROA) has confirmed that the Tote and Britbet will become the new sponsors of the Racehorse Owners’ Sponsorship Scheme, with...
The Australian Open serves up multi-year Mastercard extension
The Australian Open has announced a multi-year extension to its partnership with Mastercard.As part of the collaboration, Mastercard is set to deliver a range...