NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.
The deal also sees STARRY -...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Villa fan group recognises ‘commercial reality’ of BK8 deal but notes...
Aston Villa supporters’ groups have confirmed on social media that the Premier League club is likely moving forward with its partnership with BK8.
There had...
Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership.
The digital sports platform will now assume operations of...
Standard Chartered banks on DP World Tour for global boost
The DP World Tour has revealed that international banking group, Standard Chartered, has become an associate partner and official banking partner of the tournament.
The...
FIFA Club World Cup shown free-to-air in Ireland via LiveScore
LiveScore has secured the exclusive rights to broadcast the FIFA Club World Cup for free to fans in Ireland.
The deal, brokered by SARAN Media...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.
During the NHL team’s games, the automaker's branding will be visible...
Fulham FC gains ‘invaluable’ data support from Acronis
Fulham FC has announced a three-year partnership with global and visionary cyber protection company, Acronis.
The company will be supported by EveryCloud.co.uk as its ‘Strategic...
Fanatics joins IBIA following opening at Washington Commanders
Fanatics Betting and Gaming has made the move in joining the International Betting Integrity Association (IBIA).
The online and retail sports betting division of the...
Barry Geraghty added to William Hill’s ‘stellar stable of racing ambassadors’
Former jockey Barry Geraghty has joined William Hill’s portfolio of horse racing ambassadors.
The Irishman will offer his thoughts on stories in the horse racing...