TNS signs Beer Trading & Kompass Wines as latest sponsor
The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and...
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids.The initiative is a cross-collaboration...
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS. The SheSportTech initiative...
Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...
AC Milan & Off-White limited edition t-shirt to spread awareness on...
AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...
Saudi takes next sporting steps in hosting WTA Finals
The World Tennis Association (WTA) has confirmed that the next three tournament finals will be held in Riyadh, Saudi Arabia, from 2024-2026.Saudi Arabia has...
Report: WSL nets media and sponsorship renewals to drive further growth
The Women’s Super League (WSL) is set for a significant boost over the coming years according to two separate reports by The Telegraph. The...
Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields. The long-term...
Feyenoord unveils Rotterdam connection with new main sponsor
Feyenoord Rotterdam has announced MediaMarkt Nederland as its new main partner in a three-year agreement.Under the agreement, the logo of MediaMarkt will be visible...
Fluminense inks new €7.7m shirt sponsorship deal with Superbet
Brazilian football club Fluminense FC has reportedly agreed a deal with Superbet for the betting operator to become the team's new front-of-shirt sponsor. Inside World...