Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...
Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.The mixed martial arts company was valued...
NBA enlists KOHO Financial as presenting partner ahead of 2024 playoffs
The NBA has named fintech company KOHO Financial as its presenting partner for Canada ahead of the upcoming 2024 NBA playoffs. The collaboration between the...
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball. The agreement...
Bank of Ireland renews provincial rugby team sponsorships
The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships.Connacht,...
Puma returns as Derby County’s kit manufacturer for next season
Derby County has dropped Umbro as its kit manufacturer in favour of Puma for next season. Puma will co-design Derby’s men’s and women’s first team...
The Lions Women’s Tour receives £3m Union grant boost
The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...
Erling Haaland becomes investor of his favourite hair-tie company
Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart. The striker has become an investor...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...