DAZN makes top leagues more accessible with OneFootball
DAZN has formed a distribution deal with OneFootball that aims to widen the reach of the former’s content in Germany and Austria.
Through OneFootball’s network,...
UK&I footballers gain access to free pitches via Powerleague and Ladbrokes...
Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland.
Named...
Six Nations offers ‘new route’ of fan engagement in second year...
The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok.
Aiming to ‘bring fans closer to...
‘Next step’ for Man City as four players partner with crypto’s...
Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX.
As the company strengthens its ties with...
NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.
The deal also sees STARRY -...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Villa fan group recognises ‘commercial reality’ of BK8 deal but notes...
Aston Villa supporters’ groups have confirmed on social media that the Premier League club is likely moving forward with its partnership with BK8.
There had...
Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership.
The digital sports platform will now assume operations of...
Standard Chartered banks on DP World Tour for global boost
The DP World Tour has revealed that international banking group, Standard Chartered, has become an associate partner and official banking partner of the tournament.
The...
FIFA Club World Cup shown free-to-air in Ireland via LiveScore
LiveScore has secured the exclusive rights to broadcast the FIFA Club World Cup for free to fans in Ireland.
The deal, brokered by SARAN Media...